“The revolution” of experience by the brand-new hotel model
Situated opposite the hundred-year-old train station that the locals still call by the affectionate name "Hang Co station", SOJO Hotel Ga Hanoi presented as a highlight in the area. Immersed in the design inspired by carriages, guests can "go back in time" to explore the familiar beauty of Hanoi Railway Station through images of locomotives, carriages, stations, chimneys, and railways tinged with the past.
With a unique design, SOJO Hotel Ga Hanoi starts a "revolution" in the customer experience when fully inheriting the "touchless” concept of the SOJO Hotels brand - a product of TNH Hotels & Resorts (a member of TNG Holdings Vietnam).
At SOJO Hotel Ga Hanoi, physical contact is minimized. The smartphone applications, enabled by 4.0 technology, allow guests to make a booking, open the door using a digital key, draw the curtain, register belongings... with a few touches on their smartphone screen. In the bedroom, guests can adjust the sound and light system, room temperature to their mood or experience the unique color-changing shower cabin.
In addition to the technology platform that minimizes direct contact, SOJO Hotel Ga Hanoi as well as the entire SOJO Hotels system have established GURUs - a multi-tasking and versatile employee model. GURUs can flexibly play varied roles, switching from a receptionist, bartender to a dedicated and knowledgeable local. All guests’ problems will be addressed quickly through just one "touch point" - the GURU.
At the event, Mr. Nguyen Ba Luan, Chief Executive at SOJO Hotels stated that: “SOJO Hotel Ga Hanoi is not only an accommodation filled with fresh recreational experience but also showcases SOJO Hotels’ philosophy in development: limiting physical contact, applying technology to create new experiences, removing add-on services and investing in core services based on the customer-centric strategy.”
According to Mr. Luan, in the volatile situation caused by the Covid-19 epidemic, the hotel industry needs drastic change and revolutionary solutions. The “refreshingly smart” and “touchless” hotel model, with the new establishment SOJO Hotel Ga Hanoi, is the answer. The hotel brand is going to mark its progressive development with the official launching event of the SOJO Hotels brand at the end of December 2021.
The first guests of SOJO Hotel Ga Hanoi have seen SOJO's newly launched hotel as a soon-to-be exciting destination for the new generation of global citizens - those with young hearts but still remembering their roots, willing to "get on board" to enrich lives with colorful experiences.
SOJO Hotel Ga Hanoi marks an important milestone in the journey to realize the ambition of developing more than 100 accommodation locations nationwide of the “refreshingly smart” hotel model. The hotel is now officially open to welcome guests.
Imprint on the global stage: “Asia’s Leading Lifestyle Hotel Brand”
Officially launching at the end of 2020, SOJO Hotels is perceived as a pioneering hotel model shaping Vietnamese hospitality. The technology platform designed specifically for SOJO - T.SHS (TNTech Smart Hotel Solutions) has received the biggest award of Vietnam software industry - Sao Khue 2021 in the category "New software solutions". Moreover, the innovative touchless model combined with the "revolution" of experience helped SOJO Hotels also leave its mark in the international arena.
In the first time participating in the World Travel Awards (WTA) in November 2021, SOJO Hotels was awarded the "Asia's Leading Lifestyle Hotel Brand" title. SOJO Hotels became the first Vietnamese hotel brand to win in this category, competing against a list of internationally-recognized players in the industry such as Conrad Hilton, Pan Pacific, Swissôtel...
Outperforming all the rigorous criteria set by the expert panel, SOJO Hotels gain scores with 4 outstanding advantages, including The refreshing smart hotel - The right product, Oh-so-SOJO style - The inspiring space, personalized guest experience – The right-tasted experience, and chain of 100 hotels – Leading scale with the aim to establish 100 smart hotels across the country within 5 years.
As said by Mr. Nguyen Ba Luan, the title "Asia's leading lifestyle hotel brand" is the fruit of development effort after more than a year, and at the same time serves as a motivation for SOJO Hotels to become the new generation of global citizens top of mind brand when they visit Viet Nam.
The pinnacle of "Asia's leading lifestyle hotel brand" in the development journey is the customer-centric strategy, as emphasized by Mr. Luan. With the customer experience management background, SOJO Hotels deeply understands how to create new and suitable services that fulfill guests’ needs.
Despite a few touch points, each bears meaningful values, such as the JO247 lounge bar with personalized spaces to meet different demands.
In the context that the global tourism industry in general and Viet Nam in particular are experiencing unprecedented fluctuations, SOJO Hotels is now paving the way for the further breakthrough of Vietnam’s tourism and travel industry amid the pandemic.